Affirm Medical (Lillach Pty Ltd) Cookie Policy

This policy explains what cookies are, how we use them on our website, and how you can manage your preferences. This document should be read in conjunction with our main Privacy Policy.

1. What are Cookies?

Cookies are small text files that are stored on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently and to provide information to the site owners. They help us remember your preferences, analyse how our website is used, and personalise your experience.

2. How We Use Cookies

We use cookies to improve our website's functionality and your browsing experience. Specifically, we use cookies for the following purposes:

• Essential / Strictly Necessary Cookies: These cookies are essential for our website to function correctly. They enable core functionality such as secure login, managing your booking sessions, and remembering your cookie preferences. Our website would not work without them. These cookies do not collect any personal information for marketing purposes.

• Analytics / Performance Cookies: We use HubSpot to understand how visitors interact with our website. These cookies allow us to collect and report on website usage statistics. This helps us to improve our website's content, navigation, and overall user experience. The information collected is aggregated and largely anonymous. Examples include tracking which pages are most popular and how long visitors stay on our site.

• Functionality Cookies: These cookies are used to provide enhanced functionality and personalisation. For example, they may remember your preferences (like your preferred language or region) or remember your chat history if you use our website's chat feature. If you do not allow these cookies, some or all of these services may not function properly.

• Marketing / Advertising Cookies: These cookies are used to deliver advertisements and marketing content that is more relevant to you and your interests. They may be used to track your browsing habits and activity on our website to build a profile of your interests. This data helps us and our marketing partners to show you targeted content. Note: As a medical practice, we do not use this type of cookie for direct marketing of health services. However, we may use them to inform our general marketing campaigns (e.g., promoting our practice's services in a general sense to a broad audience).

3. Cookies We Use (HubSpot)

Our website is built using HubSpot, which places various cookies on your device. For more detailed information, please refer to HubSpot's own cookie documentation. The types of cookies you may encounter include:

• __hstc: This is a primary tracking cookie used by HubSpot to identify a visitor and track their sessions.

• hubspotutk: This cookie is used to keep track of a visitor's identity for the purpose of deduplicating contacts when they submit a form.

• _hs_opt_out: This cookie is set when you choose to opt-out of cookies. It ensures that you are not asked again to accept cookies.

• _hs_cookie_cat_pref: This cookie saves your preferences from the cookie banner, such as whether you have accepted or declined certain categories of cookies.

• _zaraz_hubspot_ and _zarazs_hubspot_: These cookies are used to increase the speed of website loading by processing events in the cloud rather that on your system. This improves security and loading times.

4. Your Cookie Preferences and Control

You have the right to control which cookies are placed on your device.

• Cookie Banner: When you first visit our website, you may see a cookie banner that allows you to accept all cookies or manage your preferences. You can choose to accept only the necessary cookies and decline others.

• Browser Settings: Most web browsers allow you to manage your cookie preferences through the browser settings. You can set your browser to refuse all or some cookies, or to alert you when websites set or access cookies. Please be aware that if you disable or refuse cookies, some parts of our website may become inaccessible or not function properly.

• Third-Party Tools: You can also use third-party tools to manage or opt-out of cookies from various providers.

5. Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We encourage you to review this policy periodically.

6. Contact Us

If you have any questions or concerns about our use of cookies, please contact us at privacy@affirmmedical.com.au.

updated 18/9/2025